Pacific Northwest Chapter
of MLA
  • Home
  • Continuing Education - October 13, 2012
Continuing Education
Saturday, October 17, 2015

8:00 AM - 12:00 Noon
Fundamentals of Data Visualization
Jackie Wirz
Cost: $100

Description: Data is everywhere, but too often, its presentation is about as interesting as a wet dishrag. Data can be engaging when presented with clarity and style. This talk will discuss the basic principles of good visual design. Along the way, case studies will be presented on the good, the bad and the ugly in data visualization. Participants will learn the fundamental aspects of visual perception, graphical design, and information presentation. These skills can be taught to patrons and library staff alike, and will help all gain better insight into our data and information through good visual design. A picture may be worth a thousand words, but excellent visualization of data is priceless.

Educational Objectives: Participants will learn: 1)the fundamental aspects of visual perception, 2)the basic principles of graphical design, and 3)information presentation. Additionally, participants will learn tips and strategies to implement data visualization outreach and activities at their institutions.

Instructor: Jackie Wirz, PhD, is the Director of Professional Development and Graduate Student Affairs at Oregon Health & Science University, and also an Assistant Professor and the Research and Data Specialist at the Oregon Health & Science Library. Her research career has spanned 15 years and has covered diverse topics such as transcriptional regulation, macromolecular structure determination, collagen biophysics and DNA repair. Her professional interests include information, data, and knowledge management, as well as the publishing paradigms of scientists. She teaches on a variety of topics including data management, scholarly publication ethics, research impact and semantic technologies, data visualization, bioinformatics resources and scientific presentations/writing. She is a strong proponent of science outreach and have developed programs and successful funded grants designed to promote scientific, data and information literacy.

12:00 - 1:00 PM Lunch on your own

1:00 PM - 5:00 PM
Don't panic: you CAN find health statistics!
Dagmara Chojecki & Liza Chan
Cost: $100

Description: Finding health statistics can be daunting and time consuming. This course is designed to help guide the search for statistical information by providing participants with systematic approaches and effective methods. Participants will be introduced to a variety of statistics resources and their appropriate use. The session will consist of lecture, practical exercises, and hands-on searching.  Participants are strongly encouraged to bring their own laptops but this is not an absolute requirement for participation (just preferred).

Educational Objectives: 


Dagmaria Chojecki is ...

Lisa Chan is ....

1:00 PM to 3:00 PM
Finding, recommending, and using apps for medical reference – an interactive workshop

Elias Villareal
Cost: $75

Description: Learn to evaluate, demonstrate and recommend medical apps from an practitioner in the field. Integrating the use of technology in education and practice is

Educational Objectives: Participants will learn to: 1) Define and describe the qualities of a “good” medical reference app; 2)Define and describe the qualities of a “bad” medical reference app; 3) Discuss the use of mobile technology for referencing medical facts and evidence-based data; 4) List the best mobile devices for use in clinical and academic settings; 5) List the most commonly used apps for medical reference; 6) Demonstrate the most commonly used apps for medical reference; 7) Utilize the most commonly used apps for medical reference to search relevant data on one sample topic; 8) List the best apps for making evidence-based medicine decisions; 9) Demonstrate select apps for evidence-based medicine; and 10) Develop a plan for recommendation of medical reference and evidence-based medicine apps.

BYOD (Bring Your Own Device): Android or iOS; Microsoft, Chrome, etc. not recommended. Please download tackk [] to your device for use during the class.

Instructor: Elias Villarreal, MPAS, PA-C, is a veteran educator of 19 years. He is currently Clinical Associate Professor of Physician Assistant Studies at the University of Texas Rio Grande Valley (UTRGV) in deep South Texas. He is currently the President of the Texas Academy of Physician Assistants. Mobile and educational technology are Mr. Villarreal’s fortes. He runs a 1:1 iPad initiative for students and faculty in his department at UTRGV. The Physician Assistant Department is world renowned as an Apple Distinguished Program. Elias himself has also been recognized as an Apple Distinguished Educator. He speaks at state and national conferences about the power of educational technology. His seminars and workshops have received outstanding reviews.

Continuing Education
Sunday, October 18, 2015

8:00 AM - 12:00 Noon
Library as a Service Organization
Laura Zeigen & Janet Tapper
Cost: $100

Description: Beyond the world of libraries other service organizations have deeply ingrained practices that affect how library patrons have come expect service within our walls. Ideas and practices from the retail and hospitality industries can be mined for usability and application in libraries to better meet and manage the expectations of our users.

What do we mean when we say a library is a service organization? What do we do when we want to develop our library in that way? What are the steps? What is the philosophy and purpose of doing so? Does doing so mesh with our departmental and organizational/institutional mission? This course will interactively explore these questions from a variety of perspectives, Including active interactions such as:

  • Face to face in building/classrooms
  • Role of sales etiquette and philosophy
  • Rapport building
  • Active listening (reference interview)
  • User Experience (web site, other online tools, more!)

and passive interactions such as:

  • Content
  • Collection Development
  • Learning spaces
  • Signage
Educational Objectives: As a result of participating in this workshop, participants will be able to 1) Describe service organization processes they could integrate into their library, 2) construct a plan for how to integrate these processes into their library, and 3) Evaluate the efficacy of implementing a particular service organization philosophy or process into their library.

Instructors: Janet Tapper, MLS is University Librarian at University of Western States, a Doody’s Core Selector for the Chiropractic specialty, a frequent reviewer for Library Journal and past editor for Oregon Libraries Quarterly. She regularly presents on information literacy topics at national and international library and healthcare conferences. Raised in the restaurant business and prior to working in libraries, Janet spent many years working and training others in the retail and hospitality industries. She is deeply committed to improving library service and the user experience for everyone who encounters the University of Western States Library.

Laura Zeigen, MA, MLIS, MPH, AHIP, Liaison Librarian/Assistant Professor, Oregon Health and Science University, has served in a variety of capacities at the OHSU Library, most recently as User Experience Librarian (2010-2014) and currently as an OHSU library liaison to a variety of departments, including OHSU Public Health and Preventive Medicine, OHSU Graduate Programs in Human Nutrition, and the OHSU Physician Assistant program. She continues to serve on the library’s User Experience Committee and has participated in assessment and usability/user experience activities of Orbis Cascade Alliance and other groups. She believes in the richness of information that comes from deep listening.

12:00 to 1:00 PM Lunch on your own.

1:00 PM - 5:00 PM

Electronic Resources: Negotiations and Licensing
Helene Williams

Cost: $100

Description: Medical and corporate libraries rarely have the luxury of multiple librarians or staff to manage the complex process of resource evaluation, price negotiation, and license wrangling. This session will present the basic concepts of online resource licensing and identify what terms can and should be negotiated or included. Strategies for working positively and productively with vendors will also be discussed. Students will have the opportunity to practice these concepts during the session, to build confidence for approaching these situations in the library setting.

Educational Objectives: Participants will 1) learn the basics of reading a vendor license to discern acceptable, negotiable, and unacceptable terms; 2) understand the goals and methods of price and license negotiation; 3) gain insight on issues involving licensed materials in libraries.

Helene Williams, MA, MLA, is Senior Lecturer at the University of Washington Information School, where she teaches practice-based courses in collection development and management, resource discovery and evaluation, reference, and digital humanities. In her academic library career, Helene's areas of focus were collection development, instruction, and reference, with forays into emerging technologies and library fundraising. Her work with collections at Harvard and the University of Washington led her into the world of vendor negotiation and licensing, which she then used as a consultant to libraries, consortia, and arts organizations. She is the editor of the ALA/ALCTS Sudden Selector's Guide series.


© Pacific Northwest Chapter / Medical Library Association
Powered by Wild Apricot Membership Software